‘Bond without Boundary’: We are harnessing sustainability to explore the endless possibilities of material development hand in hand with customers
Introducing Tiong Liong's New Brand Identity10 Feb, 2022
Taichung, February 10, 2022 - Tiong Liong Industrial Co., Ltd. (TLC) has been developing functional and environmentally friendly composite footwear materials for over four decades. Throughout this time, we have been committed to making our brand more innovative and sustainable. Now, we have updated our corporate vision and brand strategy by partnering with Swiss branding consultancy Process to reflect this commitment. With a new look, we will continue to provide the same collaborative experience in order to deliver products with innovation and reliability as always.
Our vision is of TLC as a hub of expertise and a catalyst for innovative R&D into sustainable textiles. Quickly adapting to emerging sustainability developments and industry demands, we will leverage our three core capabilities of sustainability, productivity, and innovation. This will help us to better manage our carbon footprint, introduce intelligent manufacturing, and integrate emerging digital operations technologies. Our team have the enthusiasm, expertise, and courage to solve problems and make breakthroughs. By creating agile solutions and new value for our customers, we remain at the forefront of the supply chain.
To reflect our modern, sincere, and innovative brand personality, we have redesigned our corporate identity. With thick lines of varying weight suggesting strands of yarn, the refreshed corporate logo presents a soft yet tightly woven fabric symbolizing the close communication between TLC and partners. A bright, two-color design expresses our brand values – orange speaking to warmth and creativity, while blue evokes technology, R&D, and sustainability.
Bond without Boundary