Introducing Tiong Liong's New Brand Identity

Tiong Liong complies the spirit "Sustainability, Innovation, Performance" to innovate and develop textile and materials with functionality yet sustainability to the market.

‘Bond without Boundary’: We are harnessing sustainability to explore the endless possibilities of material development hand in hand with customers
‘Bond without Boundary’: We are harnessing sustainability to explore the endless possibilities of material development hand in hand with customers

Introducing Tiong Liong's New Brand Identity

10 Feb, 2022 TLC Marketing Center

Taichung, February 10, 2022 - Tiong Liong Industrial Co., Ltd. (TLC) has been developing functional and environmentally friendly composite footwear materials for over four decades. Throughout this time, we have been committed to making our brand more innovative and sustainable. Now, we have updated our corporate vision and brand strategy by partnering with Swiss branding consultancy Process to reflect this commitment. With a new look, we will continue to provide the same collaborative experience in order to deliver products with innovation and reliability as always.

Our vision is of TLC as a hub of expertise and a catalyst for innovative R&D into sustainable textiles. Quickly adapting to emerging sustainability developments and industry demands, we will leverage our three core capabilities of sustainability, productivity, and innovation. This will help us to better manage our carbon footprint, introduce intelligent manufacturing, and integrate emerging digital operations technologies. Our team have the enthusiasm, expertise, and courage to solve problems and make breakthroughs. By creating agile solutions and new value for our customers, we remain at the forefront of the supply chain.

To reflect our modern, sincere, and innovative brand personality, we have redesigned our corporate identity. With thick lines of varying weight suggesting strands of yarn, the refreshed corporate logo presents a soft yet tightly woven fabric symbolizing the close communication between TLC and partners. A bright, two-color design expresses our brand values – orange speaking to warmth and creativity, while blue evokes technology, R&D, and sustainability.

We are putting this new identity into practice from Day 1. All our marketing materials and applications will be updated in an environmentally conscious manner. As we move forward, we will continue demonstrating the power of our brand both in spirit and in practice. This will mean developing sustainable materials tailored to our customers’ needs. It will also mean serving as a role model to exert a tangible, positive influence on our peers. At TLC, we see endless possibilities ahead. Come and explore with us.

TLC
Bond without Boundary
Video

2022 Tiong Liong Indudtrial Co., Ltd Corporate Video - Bond without Boundary



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Eco-Friendly
Eco-Friendly

Tiong Liong focuses on eco-friendly processes to realize the goal of reducing waste, pollution, and energy consumption.

Innovation Center
Innovation Center

The Innovation Center focuses on design and development of sustainable, innovative, and high-performance textiles.

E-textile Swatch Interface
E-textile Swatch Interface

The digital textile design system and e-material interface platform integrate virtual design and physical prototyping.